Problem Statement

Let’s get formally introduced to the industry problem statement that we are going to solve in this entire demonstration.

Thus, you’re a data analyst at Flipkart and the product manager comes to you and claims the following – ” The Search CTR has increased from 35% to 40%” and you’ll be trying to test this claim using the concepts of hypothesis testing.

Let’s dissect this problem statement a bit further which will help us in the hypothesis formulation.

To summarise the video above, the product manager is claiming that the average population Search CTR is 40%. That means out of 100 such searches on Flipkart’s website, around 40 searches will result in conversions. Using this, you’ll be formulating the hypotheses in the next segment.

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