You have seen what RFM segmentation is. Now, you will look at other segmentation types commonly used in the industry.
You looked at RPI segmentation, which looks at what kind of relationship you have had with the person before, what type of person he/she is, and the intent of the person at the time of buying.
You also looked at the CDJ segmentation, which looks at the path that customers take while experiencing your product.
Now, let us turn our attention to another clustering technique — hierarchical clustering — in the next session.
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