Welcome to the module on ‘Job Search’. In this module, you will learn about the reasons that impede an ongoing job search and also ways to tackle this problem. The module is especially relevant in this ever-changing world of fierce competition, where searching for your dream job is a daunting task. You will also learn about the Blue Ocean Strategy to master the skill of job search so you can land your dream job. Under this strategy, the term Blue Ocean represents a market that has no or very less competition. This strategy relates to searching for a business where very few firms operate and which offers immense untapped opportunities.
The Blue Ocean Strategy is a theory about capturing untapped marketplaces, which are ripe for growth. The strategy was formulated by W. Chan Kim and Renée Mauborgne, professors at INSEAD, in their book with the same title in 2004.
Let’s take a look at what W. Chan Kim and Renée Mauborgne have to say about the Blue Ocean Strategy.
“Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.”
– W. Chan Kim and Renée Mauborgne
The insights drawn with the Blue Ocean Strategy are extremely valuable to job seekers in today’s overcrowded market.
So, let’s get started with the fundamentals of the Blue Ocean Strategy where Vikram talks about networking for job search.
Report an error